Artificial intelligence (AI) has shifted from a bold experiment to a strategic necessity. Recent studies show that 88% of C-level decision-makers want to accelerate AI adoption in 2025. Yet, just a fraction of AI initiatives delivers the expected results.

2024 proved to be a watershed moment for generative artificial intelligence (Gen AI). A few months after OpenAI launched ChatGPT, McKinsey researchers revealed that one-third of companies were already using generative AI in at least one business function.