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MVP Software Development: What, Why, and How

Updated: Oct 15





Introduced more than two decades ago, the concept of a minimum viable product, or MVP, continues to be a cornerstone in software development.


Defined by its godfather, SyncDev CEO Frank Robinson, as a product that “is big enough to cause adoption, satisfaction, and sales, but not so big as to be bloated and risky,” the MVP concept was brought into the mainstream a few years later by Eric Ries. In his The Lean Startup book that has become the MVP bible, he described MVP as it is commonly known nowadays:


An MVP in software development is “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”


Since then, MVP software development has become an integral part of the agile approach that is based on iterating and improving the product. Many popular apps were released as MVPs first: Snapshot, Dropbox, Instagram, Airbnb, and Facebook, to name just a few.


Should you follow suit?


Let’s find out.


In this guide, we will take a detailed look at the meaning of MVP in software development, why it matters, and ways to develop a successful one. Dive in.


Quick facts about MVPs


  1. MVP in software development is an approach to building an early version of the product with the basic minimum of features that is launched into the market or put in front of users to check how the product fills a need and collect feedback for improvement.


  2. MVP is a perfect way to test hypotheses for both startups and enterprises working on innovative solutions (AI, RPA, big data, etc.)


  3. MVP is not about releasing a half-baked product for users to test


  4. MVP is not a prototype or proof of concept


  5. MVP can be built with minimal coding skills


What is MVP software development, exactly?

Key MVP characteristics

  1. An MVP has a minimum set of features that users require. This is a small and simple product, with all the fluff added at later iterations. Take the early version of Tinder, which lacked most of its current functionality, including its defining swipe-right feature. To show approval or disapproval, users just clicked “heart” or “x.” Or take Snapchat. The app was initially just about taking a picture and sending it to another user, after which this picture disappeared.


  2. An MVP is viable. This is a product that can be used for completing a specific task, and people are willing to use it for this purpose. Zooming into the examples above, Snapchat made it possible to share photos instantly without storing them, while Tinder created a super-easy signup process when most dating apps required users to answer long and tiresome lists of questions. While we’re at it, check out our guide on AI-powered dating app development to learn what features a dating app MVP must have.


Let’s look at a popular example of MVP development circulating on the internet for years:



The cake on the left is an MVP. It is a complete and simple product that can be used “as is.” It can be enjoyed in its current state even without decorative elements like icing and sprinkles that could be added in future product iterations.


The meaning of MVP in software development is the same. It’s a simple yet complete version of a software product, designed to be fully operational and useful from the outset. But how does it differ from a proof of concept and prototype? Read on.


MVP software development vs. PoC vs. prototype


Proof of concept or PoC is usually developed as an internal project at the pre-product stage. Its purpose is to verify that an idea is feasible and can be turned into reality from a technical perspective.

A prototype is a visual representation of a product concept, whose purpose is to test usability or pitch to investors at the pre-product stage. A prototype often includes screens to show how users will interact with the interface. It is clickable, often interactive, but not necessarily functional.

An MVP is typically a complete, functional product of robust quality that helps discover market fit, i.e., whether people want the product and ultimately, whether they are willing to pay for it.


Why build an MVP


Designed initially for startups, MVPs are now widely used in enterprise projects, too, as part of the agile methodology to drive innovations.


The advantages of MVP software development are significant in both contexts. It helps:


  • Test if the product is solving the problem it is supposed to solve


  • Make sure there’s a (market) demand for it


  • Learn from users what they value most and what they’d like to see change


  • Release the product quicker and with a smaller budget (and probably outrun potential competitors with a similar idea)


  • Save money and time on a big rollout to the market if the idea doesn’t work


  • Grow a pre-launch user base


For many startups, MVP software development is the best go-to-market strategy. Investors want to see sales, not just an idea-only startup. A working MVP, showcasing user growth and tangible metrics like monthly recurring revenue (MRR), significantly improves funding prospects than a mere pitch deck. The terms are also better.


How to approach MVP software development


Step 1. Define the problem your product should solve

Whether you are a startup or an enterprise, your product should help users solve a problem that they want to be solved badly. Before getting down to MVP software development, you need a powerful value proposition that includes the following three elements:


  1. A specific audience that has a specific need


  2. The way your product will address it


  3. The benefits the audience will get


To achieve this, it’s essential to gather insights through research that typically includes:


  • Market research: This step involves analyzing the market size and trends, along with identifying target customer demographics, their preferences, and pain points


  • Customer interviews and surveys: Talking to potential users is a simple way to ask them directly about their challenges, needs, and opinions on existing solutions


  • Focus groups: Group discussions with a small but diverse set of potential customers can provide clear insights into their attitudes, expectations, and reactions to your product concept


  • Online polls and social media Engagement: These tools help gather straightforward feedback on public interest and trends related to the product idea.


Doing this research in MVP software development is extremely important. According to CB Insights, a third of startups fail because no one wants their product.


Step 2. Study the competition


Understanding what both direct and indirect competitors offer in your niche is crucial before MVP development. With dozens of products launching daily, your idea might not be as unique as you think. Be aware of potential substitute products, too.


When you find similar solutions in the market, it’s critical to figure out how yours can stand out. This forms the basis of a strong value proposition.


Another essential step is to estimate the market size to make sure there are enough potential customers who might want to spend money on your product. Try to reach founders of similar startups that didn’t make it to find out the reason. Many are quite eager to talk.


Step 3. Select core features


It is likely you already know what features your product should include. Now it is important to prioritize them based on user stories or user scenarios to figure out which features are must-haves and which are nice to have (use the MoSCoW methodology or Kano). The goal is to identify features that are absolutely necessary for MVP software development to provide the core value proposition.


For example, the scope of MVP development for a very basic ecommerce site would center around the steps customers must take to buy an item:


  1. Create an account


  2. Choose a product category


  3. Open the page


  4. Click a button to buy a product


  5. Check out


Everything else can be added later.


Step 4. Prototype the solution


This isn’t something one wants to skip. An interactive representation of a concept will help roadmap the user flow, estimate MVP software development costs, and get early feedback. It is also helpful in a sales context.


Prototypes are created using UX tools such as Figma, Marvel App, Miro, AdobeXD, or Axure. Some of them have free pricing plans.

After building the prototype, put it in front of early adopters to test an interest in the product. Use their feedback to refine and enhance the prototype. This iterative process is crucial in shaping the design and functionality of the final MVP.


Step 5. Create an MVP


At this stage, you finally create your MVP with the must-have functionality you’ve settled on using one of the following ways.

Sometimes technology companies test their ideas without writing a single line of code. For instance, Dropbox garnered feedback and funding simply by making a short video demonstrating the full functionality of their product without building anything upfront.


However, the majority of products are just beyond what you can make with such non-technical solutions—products that are that basic do not have a very large market. Hence, you can either opt for creating an MVP using low-code/no-code tools or go traditional with the custom MVP development option.


  • Low-code/no-code MVP development

    Low-code development is an approach that leverages pre-built components and visual interfaces to streamline and expedite the application development process. An increasing number of companies are choosing low-code and no-code solutions in an effort to reduce their time to market. Along with speed to market, low-code development also allows for building an MVP for a fraction of the cost of custom software development.


    There are a number of low-code/no-code development tools on the market that offer intuitive graphical user interfaces and drag-and-drop functionality and allow non-tech users to create an MVP with minimal coding in a matter of weeks or days. For example, we recommend Retool and Bubble.io for building web applications and FlutterFlow for creating fully functional cross-platform mobile apps. You can always try to build an MVP yourself using low-code/no-code tools. However, although low-code paves the way for a simplified route, you still need to have business analysis expertise or at least basic engineering skills to build a successful MVP product that works. Despite their availability and ease of use, low-code/no-code MVP development tools aren’t that simple. Even no-code platforms require some familiarity with their features and a working grasp of fundamental design principles. So, for a smooth process, you’d better seek expert low-code/no-code development services.


  • Custom MVP development

    This is a common practice in MVP software development. Just be cautious about bad hires.


    You can find a freelance software engineer on platforms like Upwork or Freelancer. They provide developers’ internal ratings, a description of previous projects, and client feedback. However, you should at least have some technical knowledge to vet your candidate—hiring freelance developers comes with higher risks.A more reliable approach to successful MVP software development is to partner with an experienced IT agency that can also provide valuable consulting and a CTO as a service.

    Besides, they can quickly set up an entire project team consisting of a business analyst, UX/UI designers, developers, and testers, taking care of all the recruitment hassle. From market research to feature roadmapping, MVP architecture design, tech stack selection, and testing, all your technology needs will be covered.


    Clutch, AppFutura, and GoodFirms are good places to start looking for the right technical partner. Or you can request JustSoftLab MVP development services—our talented team has delivered a number of great products for startups and enterprises across industries.


Step 6. Collect feedback and iterate

To figure out which features need to be changed and which functionality to add next, it is important to build efficient feedback loops that would direct your MVP software development process.


For example, you can label features as ‘beta’ on your screens and encourage user comments through visible feedback mechanisms, such as a feedback button. Apart from in-app surveys, you can also collect user feedback on social media platforms and via direct emails.


It’s recommended to gather comments via a free-form survey, where, for example, end users are asked to share which features they don’t like and which ones they would like to see instead. Acknowledging and responding to this feedback can also build trust and loyalty among early adopters.


Analytics tools can help, too. They track user behavior and engagement, offering quantitative insights that inform how users interact with your MVP, guiding its evolution.


Wrapping it up


Building an MVP can be challenging but it’s a crucial litmus test to see if people really want what you are selling. We hope this MVP software development guide will prove useful to you and help you build a great product, no matter if you are a startup or an enterprise.




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